Aaron Ortiz

HB4248

Illinois HB4248, the Algorithmic Pricing Prohibition Act, would ban 'surveillance pricing,' where companies use a shopper's personal data (browsing history, location, past purchases) to set individualized prices. Introduced by Rep. Maura Hirschauer with 40+ co-sponsors, it has passed one chamber and would let the Attorney General fine violators up to $50,000 per violation.

Last action: May 22, 2026