HR 10814
REAL Political Advertisements Act
TL;DR
Rep. Yvette Clarke's bill would require political ads to include a clear disclaimer whenever they use AI-generated images, video, or audio. The Federal Election Commission would enforce the rule, aiming to stop deepfakes and synthetic media from misleading voters without disclosure.
How This Might Impact Your Business
Political advertising agencies, media buyers, and campaign consultants would need to add visible or audible AI-use disclaimers to any ad containing generative AI content.
Broadcasters, cable networks, streaming platforms, and social media companies carrying political ads would likely need intake processes to verify disclaimers are present before airing or publishing.
Generative AI vendors serving political clients (image, video, voice synthesis tools) may face pressure to build in watermarking or provenance tracking features to help clients comply.
The FEC would gain enforcement authority, meaning violations could trigger fines and formal complaints during election cycles when scrutiny is highest.
No company size threshold is specified, so small campaigns and PACs would be covered alongside national committees.
Bill is still in committee (House Administration), so requirements and timelines could shift before any vote.
Non-political commercial advertising is not covered, so general brand marketing using AI remains outside this bill's scope.
What Should You Do
If your agency produces political or issue ads, inventory which current creative workflows use generative AI tools and draft a standard disclaimer template now.
Ad platforms and broadcasters should ask legal and policy teams to review current political ad submission processes for AI disclosure gaps.
Generative AI vendors with political clients should evaluate whether to add provenance metadata or watermarking features as a competitive differentiator.
Assign someone to track the House Administration Committee calendar for hearings or markup on HR 10814.
Review parallel state-level deepfake disclosure laws (California, Texas, Michigan) since compliance frameworks there may preview federal requirements.
Who It Affects
Sponsors
Status Timeline
committee
Referred to the House Committee on House Administration.
October 15, 2026
committee
Referred to the House Committee on House Administration.
October 15, 2026